Aston Martin Thrill
SUMMARY
Online I Campaign I Live-Action
An icon takes shape before our eyes. In collaboration with Design Bridge and Partners, we launched the new Aston Martin Vantage.
In our launch film for the Vantage, we delve into a narrative that captures the essence of thrill that every real driver seeks. As Fernando Alonso masterfully cruises through a racetrack, a symphony of movement and reactions unfolds, creating the Vantage from the void. This visual spectacle is not just about seeing a beautiful sports car form; it's about bringing to life a machine that resonates with the driver's very pulse. Through a blend of cutting-edge visuals and dynamic storytelling, we watch as the Vantage materializes from an ethereal concept to a tangible symbol of elegance and power.
Brand: Aston Martin
Agency: Design Bridge and Partners
Direction, Production & CGI: Bipolar Studio
Music & Sound Design: Zelig Sound
Case Study
HOW WE MADE IT
We worked with Design Bridge and Partners to realize their vision to capture the intense, symbiotic relationship between a driver and his vehicle, envisioning a story where our driver becomes the architect of his own adrenaline conduit—a sports car that forms in response to his movements and desires.
We shot Mr. Alonso against a green screen with nothing but a driver’s seat on set, and then assembled the Vantage piece by piece around him, in sync with his every move. To authentically represent the dynamic movements of the car we utilized a combination of simulations and real-world test drives. We built a custom 3D racetrack fit for our F1 champion, and together with cinematography as daring and aggressive as the Vantage itself, each frame is designed to thrill as much as driving it would.
Our main launch film, as well as our two teasers and five engineering stories, reinforce the Aston Martin Vantage not just as a sports car, but as a living, breathing entity that is made for and by those who push every boundary and dare to seek the ultimate thrill.
